Ocasta

Hi Ocasta !!

What a cool heading for a posting "Today is SMS vs Email day" With a heading like that I just had to pop in here and post.

And we all know that when two authors out of two agree, then it has to be true :-)

Seriously, Paul Golding is one of the brightest minds in mobile telecoms and a very dear fellow author friend of mine. We don't always agree - and Paul took my 5 M's theory to task, and successfully argued that it should be 6 M's. So even with my four bestsellers, I do respect Paul enormously.

But on SMS vs Email. Its a no-brainer. More users. More devices. More immediate. Recepient always connected. Way way way faster. And its paid per message, but below the pain threshold, meaning the business logic is sound. More than sound. SMS generates 50 Billion dollars this year - thats more than Hollywood. Thats more than the Music industry worldwide. No, its more than Hollywood AND music COMBINED.

But most compelling. Heavy users, highly stressed, most demanding, and with easy access to both. Whether it is young user in Asia or busy business executives in the UK, the clear preference is to use SMS rather than e-Mail. In fact in Korea today young employed users say that SMS is mainstream for all communication except with old fogies like bosses. e-Mail is so 90s...

SMS vs E-mail day. Gotta love it !

Hey, come over and visit our blogsite at www.communities-dominate.blogs.com for much more fascinating and provocative positions presented by my co-author Alan Moore and myself, including my wild forecasts for the next 20 years of mobile telecoms.

And of course please read my latest book Communities Dominate Brands

Dominate !

Tomi Ahonen :-)

I quite agree, it is a no-brainer. SMS can probably replace about 85-90% of what e-mail is used for. Most of what remains is document transmission and review which is probably not under threat from mobiles for a while yet.